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Marketing Campaign Manager

HG Data, the global leader in market intelligence for installed technologies, seeks a highly motivated and energetic individual with experience developing and delivering marketing campaigns for an immediate opportunity in our growing company.  This role reports to the VP of Marketing and has broad exposure to and interaction with numerous functional teams at the company, including Marketing, Product, Sales, Customer Success, and Engineering.  This position is located in Santa Barbara, California.

RESPONSIBILITIES:

  • Own, create and manage our outbound email campaigns and landing pages to optimize conversions from emails to leads for the inside sales group to work
  • Manage email nurture campaigns for existing customer and prospects
  • Coordinate w/ sales and marketing to design and deliver ABM campaigns
  • Manage paid campaigns, SEO/SEM, and social media properties
  • Collaborate with content marketing team for appropriate content delivery based on customer journey
  • Collaborate with marketing managers to deliver marketing qualified leads (MQL) to sales operations/sales for conversion
  • Track ongoing metrics, including lead generation, campaign effectiveness, engagement levels, and funnel advancement

KNOWLEDGE, SKILLS & ABILITY:

  • Excellent communication and program management skills.
  • Strong B2B sales copy writing, ability to work with graphics and landing page design/optimization
  • Experience with analytics and testing to achieve goals. 
  • Familiar with tools such as Google AdWords, Google Analytics, and Wordpress, required. Knowledge of Salesforce and Pardot (or other marketing automation platforms) a plus.
  • Strong people and time management skills; must be able to work cross-functionally and handle multiple projects at the same time.

QUALIFICATIONS:

  • 4 or more years of marketing experience in technology field.
  • Bachelor's degree in business, marketing, or related field of study preferred.
  • Seeking a can do attitude, eagerness to work, and willingness to learn.

 

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